BrandingJune 20264 min read
Why a logo is not a brand
Pegasus Interiors asked for a better logo. What they needed was a brand. A story about the difference.
Graphcent Creative & Marketing Studio
WE BUILD BRANDS
PEOPLE REMEMBER.
Brand IdentityUI/UXWeb DesignMarketingCreative DirectionGraphic DesignPrintSocial Media
AIFF ’26 Event Branding
AMEA Website Design & Development
OneMajlis UI/UX Design & Rebranding
Pegasus Interiors Brand Identity
ColorWaves Naming & Brand Identity
Ajyad Investments Brand Identity
I-MAC Academy Brand Identity
Onims Agro Solutions Rebranding
Reclaim & Renew Brand Identity
Dreams Pharmacy Rebranding
Gurasar Banɗashe Packaging Design
Selected work
WORK BUILT TO
BE REMEMBERED.
Ten projects across identity, digital product, web and packaging, each with its own case study.
Creative DirectionEvent BrandingPrint Consultation
Arewa Islamic Finance Forum 2026: the full visual presence of a five-day forum, from the social campaign to the stage, the venue and every printed piece.
Web DesignFrontend DevelopmentForms & Email
The old site was down. We rebuilt amea.ng end to end, from frontend development to the forms and email behind it.
UI/UX DesignRebrandingWeb Design
A halal community platform, rebranded and designed end to end: a dome and three figures, and the product at onemajlis.com.
Brand IdentityLogo DesignStationery
They liked their logo but wanted something better. We built them a brand: a symbol that works at any size, an emblem, colour and stationery.
Brand NamingBrand IdentityGuidelines
A new paint, interiors and design company with no name. We named it, then built the identity from the name.
Brand IdentityLogo DesignGuidelines
One drop, three colours: an identity for an investment company in oil and gas, real estate and agriculture.
DESIGN SHOULDMAKE THE IDEACLEARER.
We turn complex ideas into identities, digital experiences, campaigns and visual systems people can understand, remember and act on.
Drag the logo. Make it yours.
What we do
EIGHT DISCIPLINES,
ONE STUDIO.
Most projects use three or four of them. We’ll recommend the right combination before you commit to a budget, then execute the work properly.
01
Brand Identity
Brand strategy, naming direction, visual identity, logo systems and brand guidelines.
02
UI/UX Design
Mobile apps, web applications, dashboards, design systems and digital product experiences.
03
Web Design & Development
Websites, landing pages, WordPress websites, frontend development and digital experiences.
04
Creative Direction
Visual direction across brands, campaigns, launches and digital experiences.
05
Graphic Design
Campaigns, marketing materials, editorial design, social assets and visual communication.
06
Printing & 3D Signage Fabrication
Physical brand applications, signage, print production, large-format graphics and 3D fabricated brand installations.
07
Social Media Management
Content planning, creative production, platform management and brand consistency.
08
Marketing
Campaign development, digital marketing, promotional creative and strategic brand communication.
How we work
Research, strategy, design, execution. In that order, every time.
01
Research
We start by understanding your market, audience and business goals. Competitor analysis, brand audits and interviews show where the brand stands today and what has to change for it to grow.
02
Strategy
We define the core of the brand: positioning, messaging and tone of voice. That foundation decides how the brand communicates and behaves on every platform, visually and verbally.
03
Design
Strategy becomes a visual system: logo, colour, typography, interface and imagery, applied consistently across website, product, print and social so the brand is recognisable wherever it appears.
04
Execution
We build and produce the work. Websites, apps, campaigns, social content, print and signage, delivered as finished pieces the business can actually use.
What defines us
HOW WE THINK
ABOUT THE WORK.
Five things that decide how a Graphcent project is run, whatever the discipline.
Creative Thinking
We look beyond the obvious to find ideas that give brands character and direction.
Clear Communication
Good design should make an idea easier to understand, not harder.
Built for Real Business
We create work that looks good, works properly and makes sense for the business behind it.
Flexible by Design
Our team structure allows us to bring the right people into each project.
From Idea to Execution
We can take a project from strategy and identity through digital, marketing and physical production.
STRATEGY DESIGN DEVELOPMENT PRODUCTION
Featured case study
Creative DirectionEvent BrandingPrint Consultation
AIFF ’26
Arewa Islamic Finance Forum 2026, convened by IFING Media. We took the event to full visibility: creative direction, design execution and print consultation for five days in Kano.
Discipline
Creative direction and event branding, from the first countdown post to the last certificate.
Approach
One pattern and palette carried through every touchpoint: social, stage, venue, wayfinding and print.
Delivered
18 to 22 July 2026 at Amani Event Center, Kano: campaign, stage, nine venue banners and the print kit.
Clients & partners
BRANDS AND
PARTNERS WE
WORK WITH.
Clients, summits and production partners Graphcent has worked with. Every name here is one we can point to real work for.
Feiyaz ConsultsRebrandingSinch-XBrand guideZaktaBrand identityElasticBrand identityN-MedixVisual identityJLCFIdentityOneMajlisLanding pageRay DetergentsWebsite and inventory
ColorWavesPartnerIFING MediaPartnerMTECH Noble HubPartnerAfrican Intl. Conference on Islamic FinanceMediaArewa Islamic Finance SummitEvent brandingNorthern GenZ AwardsBrandingGSDC NWU ChapterDesignStemlab Tech HubDesign
Numbers
232+
Projects Delivered
Small and large projects across branding, digital, marketing and creative production.
7+
Years Experience
Seven years working across creative design, branding, digital experiences and visual communication.
8
Creatives
The people behind creative direction, design, development and production.
97%
Client Satisfaction
How clients rate their experience working with Graphcent.
Insights
IDEAS FROM
THE WORK.
Ideas, lessons and perspectives from the work we do across design, branding, technology and marketing.
FeaturedWebOctober 20265 min read
What makes a website actually work for a business?
How we brought AMEA’s website back online, from the first line of code to handing over every login.
Creative BusinessSeptember 20253 min read
Designing for Nigerian businesses without losing good design
Local context and high design standards are not opposites. They need each other.
BrandingDesignMarketingUI/UXWebCreative BusinessStudio Notes
The studio
CREATIVE PEOPLE.
CONNECTED BY
ONE VISION.
We work across design, development, media and marketing as one team. We build the right group of people around each project, so the work gets the expertise it actually needs.
MORE ABOUT THE STUDIORecognition
WORK THAT HAS
BEEN NOTICED.
Awards and citations received by Graphcent.
African International Conference on Islamic FinanceOutstanding Media Deliverance2025
Northern GenZ AwardsBest Branding Agency2024
Arewa Islamic Finance SummitEvent Branding2024
GSDC NWU ChapterBest Designer of the Chapter2023
Stemlab Tech HubIconic Designer of the Hub2021
Investment
WORK THAT
FITS THE PROJECT.
Indicative ranges, not fixed packages. Where a project lands depends on scope more than anything else.
01
Starter
- Focused design requests
- Social media assets
- Single creative deliverables
- Smaller design needs
₦70K+
02
Brand & Digital
- Brand identity
- UI/UX design
- Websites
- Visual systems
- Larger design engagements
₦250K – ₦1.5M+
03
Full Creative Engagement
- Comprehensive brand identity
- Large digital products
- Multiple brand touchpoints
- Creative direction
- Complex design systems
₦1.5M – ₦5M+
Final pricing depends on project complexity, the number of deliverables, timeline, strategy requirements, the number of screens or pages, applications and production requirements. We quote after a short conversation, not before it.
Next step
HAVE SOMETHING
WORTH BUILDING?
Launching, changing or growing something. Send a short note and we will come back with questions, a scope and a number.
GET IN TOUCH