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I-MAC ACADEMY

A media academy training ethical storytellers needed a mark that says media and learning at a glance. The i in I-MAC became a microphone, and the m became an open book.

Client
Ifing Media Academy (I-MAC)
Category
Brand Identity · 2025
Scope
Wordmark, Emblem & favicon, Colour & type, 3D icon set
Services
Brand Identity, Logo Design, Brand Guidelines
Brand guidelines
I-MAC Academy: brand identity by Graphcent

The brief

Ifing Media Academy trains the next generation of ethical, faith-guided storytellers. It needed an identity that feels as credible as a school and as current as a media house.

The approach

We put both halves of the academy into the wordmark. A microphone tops the letter i, for media and giving people a voice. The m becomes an open book, built from solid geometric shapes with a duotone in full colour, for knowledge and learning. Blues and teals bring trust and creativity; gold ties in the academy’s ethical roots.

Scope

  1. 01WordmarkA microphone on the i and a book in the m.
  2. 02Emblem & faviconA circular emblem with the line Leading the Future of Ethical Storytellers, and a favicon.
  3. 03Colour & typeFive colours and DM Sans.
  4. 043D icon setIcons for media excellence, ethical storytelling and digital education.
  5. 05Brand in useWebsite and social, stationery, ID cards, posters, signage, merchandise and a billboard.
38
Guide pages
5
Brand colours
1
Typeface
9
Applications shown

01  Inside the guide

THE THINKING,
PAGE BY PAGE.

Pick a page from the brand guidelines: how the mark is built, what it means, and the rules that keep it consistent.

I-MAC Academy guide, page 1: CoverI-MAC Academy guide, page 2: ConstructionI-MAC Academy guide, page 3: Logo rationaleI-MAC Academy guide, page 8: EmblemI-MAC Academy guide, page 10: ColourI-MAC Academy guide, page 11: TypographyI-MAC Academy guide, page 15: 3D icon set

The I-MAC visual identity guide.

Download

I-MAC Academy brand guidelines

PDF · 38 pages · 3.5 MB · portfolio edition

For viewing only: contact details removed, not for reuse. © 2025 Ifing Media Academy (I-MAC). Design by Graphcent.

DOWNLOAD PDF

02  Colour & type

THE PALETTE.

Tap a colour to copy it. Type: DM Sans.

DM Sans

03  In the world

THE BRAND
IN USE.

Where people meet it: billboard, mic flag, stickers, enamel badge and more.

An I-MAC billboard: Shaping the Future of Halal Media
Billboard
A microphone with an I-MAC mic flag
Mic flag
I-MAC stickers on a laptop lid
Stickers
The I-MAC wordmark as an enamel badge
Enamel badge
I-MAC posters and flyers
Posters and flyers
A hanging direction sign to the Admin office
Direction sign
Hanging banners in a hall
Hanging banners
A woman carrying a black I-MAC tote bag
Tote bag
An I-MAC poster in light and shadow
Poster

04  Deliverables

WHAT WE
DELIVERED.

Identity

  • Wordmark with microphone and book
  • Emblem logo
  • Favicon
  • Light and dark versions
  • Five-colour palette
  • DM Sans typography
  • 3D icon set

Brand in use

  • Website and social media
  • Stationery and letterhead
  • Staff and student ID cards
  • Posters, flyers and a billboard
  • Banners, flags and direction signs
  • Pins, tote, cap, T-shirts and tumblers

Guide

  • 40-page visual identity guide
Credits    Brand Identity by GraphcentNext project: Onims Agro Solutions

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hello@graphcent.com+234 812 202 2600Kano, Nigeria