AJYAD INVESTMENTS
An investment company working across oil and gas, real estate and agriculture needed one identity for all three. We drew a single drop in three colours, one for each sector.
The brief
Ajyad Investments Limited works in three very different industries: oil and gas, real estate and agriculture. The brand had to feel solid enough for investors and flexible enough to carry each sector, without splitting into three companies.
The approach
The identity is built on a liquid drop divided into three segments. Green for agriculture and growth, yellow for real estate and prosperity, red for the energy of oil and gas. One mark with three meanings, and a palette that lets each sector take the lead when it needs to.
Scope
- 01LogomarkA liquid drop in three segments: green, yellow and red.
- 02Logo systemPrimary, secondary and monochrome logos, horizontal and vertical, with minimum sizes.
- 03EmblemA circular seal for the office, merchandise and official documents.
- 04Colour & typeFive colours and the Objectivity typeface.
- 05Brand in useStationery, ID cards, uniforms, banners, vehicles and building signage.
01 Inside the guide
THE THINKING,
PAGE BY PAGE.
Pick a page from the brand guidelines: how the mark is built, what it means, and the rules that keep it consistent.
The Ajyad visual identity guide.
Download
Ajyad Investments brand guidelines
For viewing only: contact details removed, not for reuse. © 2025 Ajyad Investments Limited. Design by Graphcent.
02 Colour & type
THE PALETTE.
Tap a colour to copy it. Type: Objectivity.
Headings are set in Objectivity. See the typography page in the guide above.
03 In the world
THE BRAND
IN USE.
Where people meet it: building signage, stationery set, boardroom emblem, id cards and more.
04 Deliverables
WHAT WE
DELIVERED.
Identity
- Liquid-drop logomark
- Primary, secondary and monochrome logos
- Circular emblem
- Minimum size rules
- Five-colour palette
- Objectivity typography
Brand in use
- Stationery and folders
- Business and ID cards
- Lanyards, mugs and uniforms
- Roll-up and barrier banners
- Vehicle livery
- Building and office signage
Guide
- 30-page visual identity guide
Have a project in mind?
TELL US WHAT
YOU’RE BUILDING.
Launching, changing or starting something. Send a short note and we will come back with questions, a scope and a number.
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