Insights

IDEAS FROM
THE WORK.

Ideas, lessons and perspectives from the work we do across design, branding, technology and marketing. Featured this month: how we brought AMEA’s website back online. More written notes are on the way, and full project breakdowns live on Behance.

BrandingDesignMarketingUI/UXWebCreative BusinessStudio Notes

More articles

Article thumbnail: why a logo is not a brand
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Why a logo is not a brand

Pegasus Interiors asked for a better logo. What they needed was a brand. A story about the difference.

Article thumbnail: designing for Nigerian businesses without losing good design
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Designing for Nigerian businesses without losing good design

Local context and high design standards are not opposites. They need each other.

Article thumbnail: when your brand needs a revamp
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When your brand needs a revamp

The signals usually show up in the business before they show up in the logo.

Article thumbnail: from brand identity to digital experience
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From brand identity to digital experience

What has to survive the jump from a guideline document to a live product.